Media Optimizer by Shires reduces image file sizes, generates WebP and AVIF, audits alt text, and safely finds unused media — with real validation at every step, so a failed optimization never breaks your site.
Download Plugin View PricingEvery optimization is validated before it counts as a success. If anything fails, your original file is untouched.
Automatic backend detection (Imagick or GD) with graceful fallback if your server doesn't support a format.
Originals are backed up before anything is touched. Restore any image back to its untouched original in one click.
Find missing alt text and get real filename-based suggestions — never fabricated from random hashes.
Checks real references across post content, meta, widgets, and theme settings — never just an empty post_parent.
Process your entire library in safe, resource-aware background batches — never a single request timeout.
See exactly what your server supports — Imagick, GD, WebP, AVIF, FFmpeg — before you run anything.
Install the plugin, then activate your license to unlock every feature.
Upload the plugin ZIP via Plugins → Add New → Upload Plugin, then activate it.
The plugin shows nothing but the activation screen until a license is entered — this is by design, so there's no confusion about what's unlocked.
Choose a plan, request a license, and once approved, paste the key in to unlock everything.